Design Research

Gist provides research insights that are tailored to the design process — highlighting key problems and valuable opportunities to improve user experience.

Gist offers a range of design research services using methods that get to the heart of complex design problems. We analyze collected data from a designer's perspective and deliver our findings in formats that can be easily applied to the design process.

We've been in the position of the research client and understand the frustration caused by poorly presented research deliverables that many firms deliver. Gist deliverables clearly and succinctly provide design recommendations to improve product usability, build competitive advantage, and achieve your strategic business objectives.